![]() Company Values – Your company blog is a great way to consistently communicate your company values.For example, if a change is happening within the company, all of the details can be outlined on the internal company blog. This can improve productivity because employees don’t have to search for certain information. Promotes Knowledge Sharing – Employees can share information they’ve learned.If your employees are actively interacting with you and other colleagues, it promotes a positive company culture. Employee engagement – Employees are encouraged to post and comment on articles.There are several reasons why an internal blog may be something for you to consider. Internal blogs give you the ability to communicate with your employees. ![]() An internal blog allows you to communicate with your employees in a more casual way. You can give access for employees to post and comment. Generally, these blogs are viewed on the company’s intranet. Internal Blog – An internal blog is one that only employees can access.Let’s discuss the difference between the two and why each can impact your visibility. Anyone can read these blogs and share them on social media. Internal blogs are those for employees only. When you promote your employees and company via a newsletter you give them a place to be celebrated. However, when there is a “behind the scenes” write-up in the company newsletter, it allows people from other departments to see what goes on in that building.Įveryone likes to be recognized for their work. At The Walt Disney Company, the animation building is strictly off-limits to anyone who doesn’t work there. Behind The Scenes – A fun way to promote cross-departmental excitement is to showcase what each team does in a “behind the scenes” format.Employees looking to move within the company will appreciate seeing what opportunities are available to them. Job Postings – If you have a larger company, you can include recent job openings.For example, if it’s a holiday edition, add some fun holiday-related colors and updates. Celebrations – Depending on the size of your company, you can use your newsletter as a chance to celebrate birthdays, holidays, and/or work anniversaries.Promote Company Initiatives – If your company has decided to implement an initiative that will impact every person, publish the details so can get the entire company excited about this brand-new initiative.This is a great way to support your employees and showcase them to the rest of the company. In this magazine, they highlight one employee who is showcasing one of the values of the Walt Disney Company. For example, every month the Walt Disney Company publishes a magazine for its employees. Highlight Teams/People – Use the company newsletter to highlight specific teams or people.With a plan to publish a consistent newsletter, let’s discuss what type of content to include in them. ![]() This will help your team feel included and involved in what is going on within the company. Your team will appreciate receiving consistent communication from you. Your section can be regular, but offering other perspectives and department insights can expand the organization’s presence. Include Others – Loop in other leaders for them to share their thoughts as well.Include valuable information your employees and team members will appreciate. In other words, don’t publish just to say you published. Make sure there is a reason behind your communications. Have A Purpose – Consistent communication is great, but it will mean much more if there is a purpose behind it.This will set the expectation for your team, or whoever is reading, that they’ll be able to find updates from you on a regular basis. Decide to publish weekly, monthly, or quarterly – just make sure you are consistent. Regular Schedule – Plan to have a regular schedule of publishing.If you choose to use newsletters or blogs to boost your visibility, there are a few things to think about to make sure it’s effective. Staying top of mind while working remotely is important for career success. You will remain top of mind, despite being in a different part of the country or world. ![]() People will see your name and read your thoughts. Written communications is a great way to communicate to your team while continuously staying visible. ![]()
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